Philippe Martinet: a fine wine shop rebuilt to rank and sell
A fast, custom WooCommerce store for a French fine wine merchant in Sliema, with new landing pages built around what people search for.
2026
What they needed
The old site had aged badly and wasn’t working properly, and it wasn’t ranking on Google. Philippe needed a new store that could carry a very large catalogue and be found by people looking for fine wine in Malta.
What we built
A custom, lightweight WooCommerce theme that loads fast and passes every item on our SEO checklist. We researched the keywords, created new landing pages and wrote the content around them.
The tricky part
The site is massive, so migrating it was the hard part. Through careful scripting we moved everything across and cleaned out stale data along the way, and redirected the old addresses so existing links keep working.
Gallery
Screens from the project
Before and after
Old site, new site
Drag the handle.
Need a store that gets found?
Tell us what you sell and we’ll plan it with you.